What is greenwashing?

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试卷: LEED GA模拟题E[查看]
What is greenwashing?
A: Building green buildings in an industrial area
B: Advertising a product or policy to be more environmentally friendly than it really is
C: Changing local zoning codes to be greener
D: The implementation of a green cleaning custodial policy

参考答案: B

本题解释:
The term greenwashing is generally used when significantly more money or time has been spent advertising being green, rather than spending resources on environmentally sound practices.

The term greenwashing was coined by New York environmentalist Jay Westervelt in a 1986 essay regarding the hotel industry\'s practice of placing placards in each room promoting reuse of towels ostensibly to \'save the environment\'. Westerveld noted that, in most cases, little or no effort toward reducing energy waste was being made by these institutions - as evidenced by the lack of cost reduction this practice effected. Westerveld opined that the actual objective of this \'green campaign\' on the part of many hoteliers was, in fact, increased profit. Westerveld thus labeled this and other outwardly environmentally conscientious acts with a greater, underlying purpose of profit increase as greenwashing.