A member company wants to display its USGBC member logo. What would be an approp

admin

试卷: LEED GA模拟题F[查看]
A member company wants to display its USGBC member logo. What would be an appropriate use for the USGBC member logo?
A: On the company’s website home page linking to the company’s LEED projects
B: On company letterhead
C: On a company’s product to show product endorsement
D: On any partner website of the member company

参考答案: B

本题解释:
Notes:

Reference: USGBC Website on Logo use

This question pertains to exam objective I.P USGBC Policies (e.g., trademark usage; logo usage) from the LEED GA Candidate Handbook. While we receive many comments about the relevance of these types of questions, the subject matter may come up on your exam.

The use of the USGBC and LEED logos are listed in the exam objectives to prevent misuse of these logos and to purposely or inadvertently spread incorrect information about LEED and USGBC. It is important to know how you can and cannot use the logo so that you help the green building movement rather than hinder it.

Use of the USGBC member logo is limited to member companies. See the logo usage document for the limits on use.

From the document:

Member Logo on Product Packaging

USGBC does not review, certify, or endorse products. As such, the Member Logo may not be used to indicate any kind of endorsement by USGBC of any product or service, to indicate that any official status for any product or service has been conferred by or is otherwise associated with USGBC, or to show any kind of relationship with USGBC other than to signify the company is a USGBC member.

A company could use the logo in their letterhead for marketing purposes. This is why USGBC created the logo guidelines and why the issue is addressed in the logo guidelines.